Prospecting Tools
Link to Platform X
CNA’s
Business Background
- How long have you been in business, and what inspired you to start it?
- What sets your business apart from your competitors?
- Who is your primary competition in this market?
Target Audience
- Who is your ideal customer? (Age, gender, location, interests, etc.)
- Are you trying to reach new customers, retain existing ones, or both?
- Do you have any specific demographics or psychographics you want to target?
- How does seasonality impact your business or target audience?
Marketing Goals
- What are your short-term and long-term marketing goals?
- Are you looking to increase brand awareness, drive traffic, generate leads, or boost sales?
- Do you have specific KPIs (Key Performance Indicators) for your marketing efforts?
Advertising Experience
- What advertising methods have you used in the past (broadcast, digital, print, social media, etc.)?
- What worked well in your previous advertising efforts, and what didn’t?
- Have you advertised on TV or digital platforms before? If so, how was your experience?
Current Strategy
- Do you have an active marketing strategy in place?
- What is your current budget for advertising and promotions?
- How are you currently promoting your business? (Social media, events, sponsorships, etc.)
- Are you using any digital tools (SEO, paid ads, email marketing) to enhance your online presence?
Challenges
- What challenges are you currently facing in growing your business?
- Are there any misconceptions about your business or industry that you’d like to address?
- What obstacles have you faced with past advertising or marketing campaigns?
Customer Insights
- How do your customers typically find you? (Referrals, online search, walk-ins, etc.)
- What feedback do you typically hear from your customers?
- Are you leveraging customer reviews or testimonials in your marketing efforts?
Digital Presence
- Are you active on social media? Which platforms perform best for you?
- How are you tracking engagement and conversions from your online efforts?
Budget and Decision-Making
- Do you have a set advertising budget, or are you open to exploring options?
- Who is the primary decision-maker for advertising and marketing in your business?
- How do you typically measure the ROI of your marketing campaigns?
Closing
- If you could design the perfect advertising campaign, what would it look like?
- What’s the most important outcome you’d like to see from your advertising efforts?
- Would you be open to a customized solution that leverages both broadcast and digital to meet your goals?
Building a Proposal
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