KDAF CW33
Internal sales operations
AE Sales Command Center

Prospect. Pitch. Close. Keep moving.

Everything you need to research accounts, build stronger proposals, submit clean orders, and grow client business from first conversation through renewal.

01Prospect 02Pitch 03Submit 04Grow

40 tools and resources

Quick access

Most used

Open the forms the team uses most often.

ALL Combined New Order TV TV Order Input DIG Digital Order Input UP Traffic Upload PROD Production Work Order LIFE Lifestyle Segment
Sales operations

Orders

New orders, advertiser setup, payment, and availability requests.

7 tools
ALL Combined New Order Submit broadcast, digital, and lifestyle campaign details in one complete order.
KDAF form

Combined New Order

Submit broadcast, digital, and lifestyle campaign details in one complete order.

Checkboxes
NSO NSO Digital Submit NSO digital campaign details, creative, targeting, billing, and reporting needs.
KDAF form

NSO Digital

Submit NSO digital campaign details, creative, targeting, billing, and reporting needs.

Agency or Direct
Do we need to submit New Advertiser Request Form?
Drag & Drop Files, Choose Files to Upload
Does this Campaign include Social Media?
Is there a pixel needed?
Drag & Drop Files, Choose Files to Upload
Please upload the creative here or email to CaBurke@Nexstar.tv, MMcCraw@Nexstar.tv, JVillanueva@nexstar.tv
How often would you like repoting
TV TV Order Input Submit buyer, traffic, ratings, separation, flight, and broadcast order information.
KDAF form

TV Order Input

Submit buyer, traffic, ratings, separation, flight, and broadcast order information.

Drag & Drop Files, Choose Files to Upload You can upload up to 5 files.
DIG Digital Order Input Submit budgets, CPMs, impressions, targeting, pixels, creative, and digital assets.
KDAF form

Digital Order Input

Submit budgets, CPMs, impressions, targeting, pixels, creative, and digital assets.

Drag & Drop Files, Choose Files to Upload You can upload up to 5 files.
Need Display Ads Made?
If yes, please enter a call to action and upload photos or logo.
Drag & Drop Files, Choose Files to Upload You can upload up to 10 files.
Pixel Needed?
CIA CIA and WO Payment Portal Request Request CIA portal setup or assign a payer to the correct business account.
KDAF form

CIA and WO Payment Portal Request

Request CIA portal setup or assign a payer to the correct business account.

Client Name (paying)
Tasks Needed
What needs to be done?
DMS DMS Avail Request Submit a request for digital marketing services availability and campaign planning.
KDAF form

DMS Avail Request

Submit a request for digital marketing services availability and campaign planning.

Tactics
Select the tactics that you need avails for. For GeoFence & Addressable options and Device ID please include additional information in the section below.
NEW New Advertiser Request Open the Nexstar new advertiser setup form.
Sales operations

Prospecting

Research, referrals, account intelligence, and prospecting resources.

6 tools
REF Station Referral Refer a qualified business opportunity to the KDAF sales team.
KDAF form

Station Referral

Refer a qualified business opportunity to the KDAF sales team.

Your Name
Does this Client have a marketing budget?
ZI ZoomInfo Request Request company, contact, industry, competitor, or technology research.
KDAF form

ZoomInfo Request

Request company, contact, industry, competitor, or technology research.

(City, state, country, or region)
Type of Search Needed
Job Title Keywords (if looking for people): (e.g., "VP of Sales", "Head of Marketing")
Seniority Level
(e.g., “Finance”, “Human Resources”, “Marketing”)
Target Company Size
Target Revenue Range (if known):
BIZ BuzzBoard Research local businesses, opportunities, and digital presence. VIV Vivvix Review competitive advertising activity and market intelligence. RSR Research Request Open the current research request workbook. DECK Category Decks Open category-specific insights and presentation materials.
CNA CNA Question Guide Use structured discovery questions to improve client needs analysis.

Business and audience

What sets the business apart? Who is the ideal customer? Which competitors matter most?

Goals and measurement

Is the priority awareness, traffic, leads, or sales? Which outcomes and KPIs define success?

Current marketing

What has been tried before? What worked, what did not, and how is performance tracked?

Budget and timing

What is the available budget? Who decides? Is there a deadline, season, or event driving urgency?

Challenges

What is preventing growth? Are there misconceptions or competitive issues the campaign must address?

Close

What would the ideal campaign accomplish, and are they open to a combined broadcast and digital solution?

Sales operations

Proposals

Rate cards, proposal requests, creative tools, and client resources.

10 tools
PROP Proposal Request Submit the information needed to build or revise a client proposal.
KDAF form

Proposal Request

Submit the information needed to build or revise a client proposal.

Tactics
Select tactics that you need avails for. For Geofence. DeviceID, and Addressable please include additional information below.
Drag & Drop Files, Choose Files to Upload You can upload up to 5 files.
CRE Display and Email Creation Request display creative or email campaign materials.
KDAF form

Display and Email Creation

Request display creative or email campaign materials.

What should the creative say
Type of creative needed
Drag & Drop Files, Choose Files to Upload
Drag & Drop Files, Choose Files to Upload
Drag & Drop Files, Choose Files to Upload
TV$ TV Rate Card Open the current KDAF broadcast rate card. D$ Digital Rate Card Open digital products, pricing, and planning information. PX Platform X Build sales materials and access the KDAF digital sales platform. CASE Case Studies Open campaign examples and proof points for client recommendations. MAIL Email Count Request Request an audience count for an email campaign. VID Waymark Create or request video creative for a client campaign. CR Credit Application Open the Nexstar advertiser credit application. PAY Credit Card Portal Open the secure WO Central credit card payment portal.
SPON Sponsorships Use the current sponsorship materials stored on the KDAF S Drive. View S Drive
Sales operations

Traffic and Production

Traffic, lifestyle, speaking points, production, and revision requests.

9 tools
TRF Traffic Form Complete the current traffic request and provide campaign instructions.
KDAF form

Traffic Form

Complete the current traffic request and provide campaign instructions.

Drag & Drop Files, Choose Files to Upload You can upload up to 4 files.
UP Traffic File Upload Upload completed traffic instructions and required client files.
KDAF form

Traffic File Upload

Upload completed traffic instructions and required client files.

New or Revised
Account Executive
Station

Spot 1

Spot 2

Spot 3

Spot 4

Spot 5

Spot 6

Spot 7

Spot 8

Spot 9

Spot 10

*If running combination of promos and commercial spots, please fill out columns for Station and Line # information

Spots Coming From:
Have you (AE) viewed the spot?
PPM Pre Production Meeting Request a production planning meeting and upload presentation materials.
KDAF form

Pre Production Meeting

Request a production planning meeting and upload presentation materials.

Drag & Drop Files, Choose Files to Upload You can upload up to 5 files.
TALK Speaking Points Submit interview background, talking points, questions, offers, and visual assets.
KDAF form

Speaking Points

Submit interview background, talking points, questions, offers, and visual assets.

Lifestyle Show
Production Shoot Location
Drag & Drop Files, Choose Files to Upload You can upload up to 10 files.
LIFE Lifestyle Segment Request Request an Inside DFW, Fun on the Run, or other lifestyle segment.
KDAF form

Lifestyle Segment Request

Request an Inside DFW, Fun on the Run, or other lifestyle segment.

Interview Type
What show(s) does this air in?
PROD Production Work Order Submit the 2025 production work order with creative direction, deliverables, dates, and assets.
KDAF form

Production Work Order

Submit the 2025 production work order with creative direction, deliverables, dates, and assets.

This information is so that Production can research the client.
Is this Added Value?
Type of Deliverables (Select all that apply)
Please include a list of copy points, features, what makes them stand out from their competitors, or any other information that needs to be included in a script, if needed.
Is an on-location production shoot needed?
What is the creative vision, for example?
What is the creative vision, for example?
What is the creative vision, for example?
What is the creative vision, for example?
What is the creative vision, for example?
For deliverables that reference CW33 (i.e., sponsorship), our standard voice-over talent will be used.
Are any of the deliverables to be created from a Lifestyle Segment?
Is this a Sponsorship?
For a Network Promo or Nexstar Special, for example.
Client approval needed?
Where will the video elements run?
No longer than 16 letter, no symbols, and no spaces. Use all capital letters. If there is more than one broadcast deliverable, please list an ISCI Code for each, and details which code goes to which deliverable.
Drag & Drop Files, Choose Files to Upload You can upload up to 8 files.
Rule of thumb, please request new logo from client, this is to ensure we are always using the current logo. Things to upload…logo, photos, videos, any assets we can use to create the deliverables.
REV Production Revision Request Request changes to an existing production project or creative deliverable.
KDAF form

Production Revision Request

Request changes to an existing production project or creative deliverable.

Client Approval Needed
Drag & Drop Files, Choose Files to Upload
DOC Traffic Instructions Workbook Open the SharePoint traffic instructions file before uploading completed traffic. DOC Speaking Points Template Open the current generic speaking points document.
Sales operations

Station Resources

Station systems, reports, account dashboards, and contact controls.

5 tools
DNC Lifestyle Do Not Call Record accounts production should not contact without AE approval.
KDAF form

Lifestyle Do Not Call

Record accounts production should not contact without AE approval.

CW CWTV Link Open the CW station resource and inventory platform. DASH New Advertiser Dashboard Review new advertiser request status and account setup information. POST TV Posts Open television post reports and related station files. LOG Post and Log List Open the station post list and log list.
Sales operations

Team Requests

Remote days, late notices, and ticket requests.

3 tools
LATE Late Notice Notify leadership that you will arrive late and provide the expected arrival time.
KDAF form

Late Notice

Notify leadership that you will arrive late and provide the expected arrival time.

Date / Time
WFH Remote Day Request Submit a remote work day request with the date and reason.
KDAF form

Remote Day Request

Submit a remote work day request with the date and reason.

TIX Ticket Request Request station tickets and provide the required event details.
KDAF form

Ticket Request

Request station tickets and provide the required event details.

Your Name
Client's Name
Date / Time of the Event
2nd Choice Date / Time
3rd Choice Date / Time
Need help?

Not sure which form to use?

Start with Combined New Order when a campaign includes more than one product type. For unusual requests, confirm the workflow with sales leadership before submitting.

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