Business Background

1. How long have you been in business, and what inspired you to start it?
2. What sets your business apart from your competitors?
3. Who is your primary competition in this market?

Target Audience

5. Who is your ideal customer? (Age, gender, location, interests, etc.)
6. Are you trying to reach new customers, retain existing ones, or both?
7. Do you have any specific demographics or psychographics you want to target?
8. How does seasonality impact your business or target audience?

Marketing Goals

9. What are your short-term and long-term marketing goals?
10. Are you looking to increase brand awareness, drive traffic, generate leads, or boost sales?
11. Do you have specific KPIs (Key Performance Indicators) for your marketing efforts?

Advertising Experience

12. What advertising methods have you used in the past (broadcast, digital, print, social media, etc.)?
13. What worked well in your previous advertising efforts, and what didn’t?
14. Have you advertised on TV or digital platforms before? If so, how was your experience?

Current Strategy

15. Do you have an active marketing strategy in place?
16. What is your current budget for advertising and promotions?
17. How are you currently promoting your business? (Social media, events, sponsorships, etc.)
18. Are you using any digital tools (SEO, paid ads, email marketing) to enhance your online presence?

Challenges

22. What challenges are you currently facing in growing your business?
23. Are there any misconceptions about your business or industry that you’d like to address?
24. What obstacles have you faced with past advertising or marketing campaigns?

Customer Insights

25. How do your customers typically find you? (Referrals, online search, walk-ins, etc.)
26. What feedback do you typically hear from your customers?
27. Are you leveraging customer reviews or testimonials in your marketing efforts?

Digital Presence

28. Are you active on social media? Which platforms perform best for you?
29. How are you tracking engagement and conversions from your online efforts?

Budget and Decision-Making

31. Do you have a set advertising budget, or are you open to exploring options?
32. Who is the primary decision-maker for advertising and marketing in your business?
33. How do you typically measure the ROI of your marketing campaigns?

Closing

34. If you could design the perfect advertising campaign, what would it look like?
35. What’s the most important outcome you’d like to see from your advertising efforts?
36. Would you be open to a customized solution that leverages both broadcast and digital to meet your goals?